demographics
Age : 25+ (late twenties to thirties)
Gender : Female
Ethnicity : International
Geographical location : English speaking countries
Social class : Upper class
People with Higher education.
People who work in fashion or have a desire to.
Business owners, managers, specialists and white-collars.
Status : High income and above average.
Gender : Female
Ethnicity : International
Geographical location : English speaking countries
Social class : Upper class
People with Higher education.
People who work in fashion or have a desire to.
Business owners, managers, specialists and white-collars.
Status : High income and above average.
psychographics
My magazine is for women in their late twenties to thirty's who work in fashion or have a desire to work in fashion or simply enjoy reading about it or female audience who are interested in high end fashion and most likely to study new trends in fashion. Aurora (my magazine) has women in mostly A or B social class reading this magazine. Aurora is a very female oriented magazine which focuses on advertising beauty products, fashion and fragrances which attract women reading this magazine. Mine is a high end fashion magazine and it is definitely aimed at an older target audience, one example for this is the pricing of the magazine which is $4.99 since the social status of Aurora target audience would be upper class or upper middle class.