Print vs digital
The debate between reading online and the traditional way of reading has been going on for sometime now. Technology and the internet has taken the world by storm and huge conglomerates such as Vogue (one of the biggest fashion magazine industry) has taken advantage of the internet to market it's product as well as distribute it to audiences. It has been said that the number of online Vogue magazine sales are increasing rapidly then the number of sales for the print version. The target audience of vogue magazines are mainly well educated women who are high achievers in terms of income and who have access to the internet. Online reading is becoming widely popular between certain demographics which is a way to increase the popularity and usage of the brand. The actual differences between online Vogue and print Vogue is that online versions are more easier to access and easier to carry around as you just need a technological device such as a phone which is used by everyone globally nowadays, whereas the print version is uneasy to carry around everywhere you go. However, the format of the magazines are the same in both print and online, but in online versions you can quickly go to another link to see additional information from that particular issue. In Vogue's websites, they have different options available for the audience to choose which content they exactly want to read so they can directly go onto that instead of wasting time searching for the right text, therefore online versions are less time consuming and are more detailed. In the website, Vogue has magazines divided in terms of particular subjects, for example, Vogue daily, fashion, catwalk. beauty, people and parties and many more. They just exhibit so many information in one place and that is why online reading has been growing in numbers. This enables audiences to easily access the information required. Vogue websites also offers an option to see videos which cannot be done in the print version so this can be considered as an unique selling point. Finally, Vogue offers discounts and free gifts for people who subscribe to the brand and this attracts many people especially the target audiences. Overall, these are the differences between the print and online version of Vogue.
The debate between reading online and the traditional way of reading has been going on for sometime now. Technology and the internet has taken the world by storm and huge conglomerates such as Vogue (one of the biggest fashion magazine industry) has taken advantage of the internet to market it's product as well as distribute it to audiences. It has been said that the number of online Vogue magazine sales are increasing rapidly then the number of sales for the print version. The target audience of vogue magazines are mainly well educated women who are high achievers in terms of income and who have access to the internet. Online reading is becoming widely popular between certain demographics which is a way to increase the popularity and usage of the brand. The actual differences between online Vogue and print Vogue is that online versions are more easier to access and easier to carry around as you just need a technological device such as a phone which is used by everyone globally nowadays, whereas the print version is uneasy to carry around everywhere you go. However, the format of the magazines are the same in both print and online, but in online versions you can quickly go to another link to see additional information from that particular issue. In Vogue's websites, they have different options available for the audience to choose which content they exactly want to read so they can directly go onto that instead of wasting time searching for the right text, therefore online versions are less time consuming and are more detailed. In the website, Vogue has magazines divided in terms of particular subjects, for example, Vogue daily, fashion, catwalk. beauty, people and parties and many more. They just exhibit so many information in one place and that is why online reading has been growing in numbers. This enables audiences to easily access the information required. Vogue websites also offers an option to see videos which cannot be done in the print version so this can be considered as an unique selling point. Finally, Vogue offers discounts and free gifts for people who subscribe to the brand and this attracts many people especially the target audiences. Overall, these are the differences between the print and online version of Vogue.