Who they are and what they do:
General information
Bauer Media group is Europe's largest privately owned publishing group and it distributes magazines worldwide as it offers 300 magazines in 15 countries in print form, online, TV and radio.
Bauer media is actually a part of the Bauer group and it was only joined in January 2008. This group has about 6400 employees which is the largest amount in the entire magazine industry. It was established in the UK and this company consists of many others companies which specialize in two main divisions which are magazines as well as radio and Bauer was rewarded as being industry innovators as they always start new trends and ideas which encourage their competitors to do the same.
Bauer media has about 80 brand names, for example, VOGUE, Harper's Bazaar, Cosmopolitan and Women's weekly. It is said that about 56% of women globally read Bauer based magazines.
Bauer media is actually a part of the Bauer group and it was only joined in January 2008. This group has about 6400 employees which is the largest amount in the entire magazine industry. It was established in the UK and this company consists of many others companies which specialize in two main divisions which are magazines as well as radio and Bauer was rewarded as being industry innovators as they always start new trends and ideas which encourage their competitors to do the same.
Bauer media has about 80 brand names, for example, VOGUE, Harper's Bazaar, Cosmopolitan and Women's weekly. It is said that about 56% of women globally read Bauer based magazines.
Target audience
The target audience for Bauer Media are from all demographics depending on the particular magazine. Bauer media produces many different magazines in different subjects so they don't just have one specific audience.
The fashion magazines are aimed at women and teenagers, while the sports magazines are aimed at men.
The things Bauer media magazine cover are celebrities. fashion, lifestyle, health and many more where celebrity news and gossip are delivered to women of interest. There are also magazines for women who are 50+ and also magazines for parents.
In terms of magazines for men, Bauer media owns 33% of the share since there are a huge number of men who read men's lifestyle magazines especially in the UK, people who are passionate about sports and cars are also highly attracted by Bauer.
In terms of music, Bauer produces a huge variety of magazines such as Kerrang!, Q, Mojo and many others. This is mainly attracted towards the younger audiences who crave for entertainment.
The fashion magazines are aimed at women and teenagers, while the sports magazines are aimed at men.
The things Bauer media magazine cover are celebrities. fashion, lifestyle, health and many more where celebrity news and gossip are delivered to women of interest. There are also magazines for women who are 50+ and also magazines for parents.
In terms of magazines for men, Bauer media owns 33% of the share since there are a huge number of men who read men's lifestyle magazines especially in the UK, people who are passionate about sports and cars are also highly attracted by Bauer.
In terms of music, Bauer produces a huge variety of magazines such as Kerrang!, Q, Mojo and many others. This is mainly attracted towards the younger audiences who crave for entertainment.
media group
This media group reaches 22 million consumers every week in the UK alone becuase of it's high class, well reputed entertainment brands such as Heat, Kiss, Grazia and more. Entertainment is what audiences need and this creates interest for them towards the Bauer magazines.
This Bauer media group has been managed by 5 generations of the Bauer family. It was first started in Germany, but then it entered the UK with the launch of Bella magazine in 1987 and since then it became Britain's third largest publisher and then it started expanding even more and was fully developed by 2009.
This Bauer media group first started production as a printing house on 2nd January 1875 and ever since the company has been passed on through the Bauer family, therefore it the business is still in the Bauer family name. Currently, the 4 daughters of Heinz Bauer own stakes in the company. Right now this company has offices in 17 countries, therefore it's a huge multinational company with an outstanding reputation.
This Bauer media group first started production as a printing house on 2nd January 1875 and ever since the company has been passed on through the Bauer family, therefore it the business is still in the Bauer family name. Currently, the 4 daughters of Heinz Bauer own stakes in the company. Right now this company has offices in 17 countries, therefore it's a huge multinational company with an outstanding reputation.
How much money is behind the brand and how does this affect their distribution?
Bauer media group had a sales of 2.316 billion euros in 2015 and that was the 2nd highest turnover the company has ever made. Distribution in Bauer media group is very easy for them since they have a huge sum of finance, this enables them to do a wide range of distribution in various countries to varies target consumers. They say that their growth is due to innovative products that they exhibit and they take strategic measures in order to succeed with distribution. Since this company has been going on for generations, it is a well established brand with a huge reputation and a powerful fan base, therefore distributing their products is not hard compared to the other small magazine publishers.
What will I need to consider for my distribution as a result?
Definitely finance is the major factor when it comes to distributing any media product. My magazine "Aurora" is a high end fashion magazine which can be compared to Vogue so it is assumed that it has a high amount of capital which is enough to be distributed by the famous Bauer media group.