Mood board-cover page
For my mood board, I picked a range of cover pages from various fashion magazines and made it into a collage. By looking at this mood board, you can immediately realise that the genre is fashion. The images mainly show close up or medium shot pictures in the cover page. The contents in these images show fashion, lifestyle and beauty. The colours scheme used are not very bright since the target audience are mature adults and I think that black is the colour which is seen in all of the images. Even though the image looks dull, I think it does appeal audience with the pictures used, the fonts used, the structure of the coverlines and articles and many more. While comparing this mood board images to teen magazines, there is a rapid difference. Teen magazines are much more brighter and are very eye catching, also in terms of the bubbly big fonts used. The model in teen magazines are very young and their clothing is normally a daily wear outfit but usually a famous fashion magazine, has a very well known celebrity in their magazine especially in the cover page. For example, in this mood board, we can see famous stars such as Miley Cyrus, Beyonce etc... The coverlines seem to be formal because of the target audience who are expecting elegance and informative news.
Mood board-contents page
Firstly, I researched into fashion and beauty magazines which target an older audience such as Vogue. According to my research I could first see that magazines normally have the name of the actual magazine written on top of the contents page, therefore I did the same for mine and this is mainly for the brand image. Below or above the masthead, the contents page always has the month and year in which the issue was published and according to my magazine it is February 2017. The layout of the text is normally written in a column and is usually clear enough to read. The images in the contents page/the models dont have to be same/similar like in the cover page. It can be different people and that's how audience will be attracted even more since they see different faces. The layout of the entire page is quiet simple and is presented in a neat way. In my magazine contents page, I used sub headings such as "Fashion", "Gossip" etc... this is to specify the things that are included in my magazine. These are also bigger, bolder and in a different colour from the rest of the text. Definitely all contents page has to have the page numbers to direct audience to what they want to read. One point that I realised especially with Vogue is that the colour scheme of the front cover does not always have to match with the contents page, however for my magazine orange was a similar colour that I used to connect with issues of synergy.
mood board-double page spread
One thing that I realised from double page spreads is that they have either one large main image or multiple small images. In my double page spread, I decided to include about 9 small images or ramp walk models since my article topic is on international collection. Another thing is that majority of magazine double page spreads have light coloured backgrounds so I also have a white background but still my page looks colourful because of the amount of pictures included. These pictures are all directly engaging with the audience as they have an eye contact. Normally the heading of double page spreads are huge and also the name/reference to a celebrity is also huge but this is when there's a small amount of text, but in mine I have a lot of writing which forced me to decrease the font size for my heading. The article is normally something which is related to the pictures and the heading. The first letter of the article is always in a bigger font size or colour than the rest of the writings and I did use this concept in my double page spread but there's just a minute difference.